Between the Tropes Soft Opening | September 7

THE SECRET IS OUT! ♡

After 30 days of renovations, way too many late nights, questionable DIY decisions and a whole lot of books, Between the Tropes is ready for visitors!

Join us for our Soft Opening on Monday, September 7 and be one of the first to shop our brand-new bookish collective, created by The Book Haul + Embellished by Keke & Coco.

📍 11294 W Bell Rd, Suite 100B
Surprise, AZ

Monday, September 7
11 AM – 7 PM

Shop romance & thriller books, indie authors, officially licensed reader merch, Kindle accessories, bookish gifts, Embellished favorites & more.

OPENING DAY GOODIES

The first 50 purchases will receive a special goodie bag featuring an exclusive tote, a cute bookmark and an annotation kit while supplies last.

PLUS, everyone who shops with us during the soft opening can enter our all-day raffle for a bookish prize basket! We'll choose one winner after the event.

WHAT IS A SOFT OPENING?

Basically, we're opening the doors before every last detail is perfect. ♡ There may still be a few finishing touches happening around the store, but the shelves are stocked, we're ready to shop with you, and we couldn't wait any longer to let you in.

Come say hi, explore the store and officially help us kick off this new chapter.

We can't wait to see you at Between the Tropes!